Are You Ready To Discover Your
True Strength?

Get. Stronger. Now.

Who We Are

Who We Are

As strength and lifestyle coaches, we hold ourselves to a higher standard of health and fitness professionals.  We have obtained some of the most renowned certifications in the industry through advanced education and practical experience. We have helped change hundreds of lives by educating, motivating and leading by example.

Coming from athletic backgrounds, we understand adversity such as suffering through injuries or managing time and prioritizing the things that move the needle closer to your goals. We understand because we’ve been there and we’ll be here for you to help you battle your own adversities in order to become the strongest version of yourself.

Why Become StrongerNow

We provide an environment and the energy for you to become stronger, more resilient and achieve any goal you can put your mind to. Strength is for everybody and it relates to both your mental and physical abilities. Strength has the ability to make you feel powerful, capable and confident. The process of building strength will teach you humility and patience.

It will help you manage stress, produce a durable body and a sharp mind. On your journey, not only will you appreciate the person staring back at you in the mirror, you’ll respect them even more too. It is your time to become Stronger Now.

Personal Training

Private coaching is one of the fastest ways to achieve results. With a health and fitness professional guiding you every step of your journey; they will ensure you are performing each exercise safely and getting the most out of each and every workout. We meet you where you’re at, whether this is your first time in the gym or training for your 5th marathon – we’ve got you.

1 on 1 Personal

Starting At $70 /Session
  • 60 minutes
  • Monthly Fitness Assessments
  • Off-day programs via StrongerNow App

(2-4 people)

Starting at $33 /Person/Session
  • 60 minutes
  • Monthly Fitness Assesments
  • Off-day programs via StrongerNow App

Group Classes

We bring big time energy to our group classes. If you thrive in a group setting with the tunes pumping, this is where you want to be. These circuit style workouts  will challenge your strength and stamina and will jack your heart rate and get you sweating for 60 mins. We go through a thorough warm-up to get you prepared both mentally and physically and finish with some stretching to bring your heart rate back down to earth.


Starting at $18 /Class

Team Training

Contact us for Quote

Online Coaching

We provide you the blueprint to reaching your goals via our StrongerNow app. After an in-depth consultation, we will design a training and lifestyle plan tailored around you and your goals. You have the flexibility to complete workouts at any time you want, wherever you want, whether it’s in the gym or in the comfort of your home. Your coach will help keep you accountable by checking in on a weekly video call and touching base throughout the week.


$199 /Month

Custom Programs

Starting at $59 /Month


Meet your Coaches

Joseph Laidlaw – Co-Founder, Coach

Clinical exercise physiologist

Coach Joe from StrongerNow performing a snatch

Joseph Laidlaw graduated from Brock University with a Kinesiology Degree before expanding his skillset and becoming a Clinical Exercise Physiologist. Joseph has worked with hundreds of clients who will all tell you the same thing; he truly cares about you as an individual and takes the time to educate you, so you understand the ‘why’ behind your training. Joseph is a lifelong student and never misses an opportunity to further educate himself so he can continue to share his extensive knowledge with his clients.

Brad Jamieson – Co-Founder, Coach

Clinical exercise physiologist,
Strength & Conditioning specialist

Coach Brad performing front lunges

Brad Jamieson is an established coach with over 10 years of experience in the health and fitness industry. As a Clinical Exercise Physiologist, Brad is qualified to work with a large spectrum of individuals including those with chronic health conditions. As a strength and conditioning specialist, Brad has worked with countless high-performance athletes, helping them take their game to the next level. His passion for training and showing people what they are truly capable of, is what sets Brad apart as a coach.

Francesca Zammit-Maempel - Coach

Clinical exercise physiologist

Coach Fran using battle ropes in the Strongernow facility

A varsity swimmer, Francesca Zammit-Maempel graduated from Laurentian University with her BA in Sport Psychology. She continued to pursue her passion for human performance, obtaining her post-graduate certificate in Exercise Science For Health & Performance and Clinical Exercise Physiologist Certification. Francesca is fascinated in the psychology behind sport and fitness as well as the factors that affect our motivation and drive. With her own experience participating as a competitive athlete, Francesca knows first hand what it takes and how to push yourself to achieve the outcome you want. Francesca is an expert at helping others accomplish their fitness goals, whether they are an elite athlete or are just beginning their health and fitness journey, she will be there to help you thrive.  

Idris Badoolah - Coach


Idris Badoolah is a certified CanFitPro personal training specialist who is currently studying Kinesiology at the University of Toronto. He has been helping his clients get stronger and leaner for the past 5 years.

Idris was a former varsity Wrestler and provincial medalist. His athletic background has provided him with ambition and the ability to face challenges head on. He is able to take his experiences and apply them directly to his coaching abilities.

Contact Us

For any inquiries please email

(located behind Shoppers Drug Mart)